Advertising & Marketing Professional with nearly 10 Years Experience

Let’s Face It, People Don’t Like Advertising

That’s why my mission is to help brands create conversations people care about. For me, that starts by understanding the consumer at the human level.

What are their likes and dislikes?

What’s a major pain point in their life?

How can my brand provide value?

How are they using media?

People see ads as a necessary evil to get the content they want. I see huge value in bringing something that adds to an experience versus taking away.

Right now, I’m helping brands at Stackline discover audiences that will fuel their eCommerce funnel.

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Background

I’ve worked at local, regional, and national full-service agencies on both coasts - including my current residency at an eCommerce tech startup. I have a mind that best works when teaming up with other disciplines trying to crack their way into people’s minds and hearts through advertising.

Digital, traditional, old school, new school, high tech, low tech… I’ve planned all sorts of media channels. I’m not a stranger to brand strategies or direct response goals. B2C is my bread and butter, but I won’t say “no” to an interesting B2B opportunity (businesses are customers, too).

I’m good with clients and better with mentoring teams. I’ve pitched new business (and have a winning record).

A spreadsheet and slides are my favorite tools.